Artificial Intelligence, Green Innovation and Organizational Learning in Pakistan

The development of artificial intelligence and environmental innovations is changing the processes of knowledge management, decision‑making, and organizational learning in companies in the digital sector. The aim of the study is to assess the impact of implementing artificial intelligence and green innovations on organizational learning, taking into account the mediating role of decision‑making quality and knowledge management potential, as well as the moderating role of digital infrastructure in the information and communication technology sector in Pakistan. The study uses a quantitative approach and a cross‑sectional survey method. The initial data were obtained based on a questionnaire survey of 300 employees of companies in the information and communication sector in Lahore, Pakistan. The results demonstrated a positive impact of artificial intelligence implementation on organizational learning (β=0.650; t=5.520; p<0.001) and green innovations on organizational learning (β=0.400; t=3.921; p=0.002). The quality of decision‑making (β = 0.504; t = 4.134; p = 0.008) and knowledge management potential (β = 0.555; t = 5.428; p < 0.001) are also positively associated with organizational learning. Digital infrastructure strengthens the link between the implementation of artificial intelligence and organizational learning (β=0.220; t=2.45; p=0.031), as well as between green innovations and organizational learning (β=0.318; t=3.29; p=0.001). The results obtained are of social significance, as the development of artificial intelligence, green innovations, and digital infrastructure contributes to improving knowledge exchange, collaborative learning and the adaptability of employees in organizations.

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