qainarQainar Journal of Social ScienceQainar Journal of Social Science2958-72122958-7220Q University10.58732/2958-7212-2026-3-151-167qainar-656Research ArticleСтатьиИскусственный интеллект, зеленые инновации и организационное обучение в ПакистанеArtificial Intelligence, Green Innovation and Organizational Learning in Pakistanhttps://orcid.org/0009-0006-4768-611XНабия.Nabia.

Набия – магистр философии (MPhil) в области коммерции

Лахор

Nabia – MPhil (Commerce)

Lahore

nabiashaikhx@gmail.comhttps://orcid.org/0009-0009-1783-5999Ахмед ДарХ. А.Ahmed DarA. H.

магистрант

Мельбурн

Abu Hurairah Ahmed Dar – MBA student

Melbourne

dar4u99@gmail.comhttps://orcid.org/0009-0007-1958-990XАванН. П.AwanN. P.

PhD

Мельбурн

Nosheen Pervaiz Awan – PhD

Melbourne

nosheenawan25@gmail.comhttps://orcid.org/0009-0009-5751-7696ИкбалА.IqbalA.

магистр философии (MPhil) в области коммерции

Мельбурн

MPhil (Commerce)

Melbourne

Iqbalayesha311@gmail.comhttps://orcid.org/0009-0009-7412-8713АванМ. П.AwanM. P.

магистр коммерции (M.Com)

Мельбурн

Maria Pervaiz Awan – M.Com

Melbourne

mariapervaizawan@gmail.comУниверситет ПенджабаПакистанUniversity of the PunjabPakistanИнститут ХолмсаАвстрияHolmes InstituteAustriaИнститут ХолмсаАвстралияUniversity of the PunjabAustralia20260610202653151167Copyright © Набия .., Ахмед Дар Х.А., Аван Н.П., Икбал А., Аван М.П., 20262026Набия .., Ахмед Дар Х.А., Аван Н.П., Икбал А., Аван М.П.Nabia .., Ahmed Dar A.H., Awan N.P., Iqbal A., Awan M.P.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.journal-kainar.kz/jour/article/view/656

Развитие искусственного интеллекта и экологических инноваций меняет процессы управления знаниями, принятия решений и организационного обучения в компаниях цифрового сектора. Цель исследования провести оценку влияния внедрения искусственного интеллекта и зеленых инноваций на организационное обучение с учетом посреднической роли качества принятия решений и потенциала управления знаниями, а также модерирующей роли цифровой инфраструктуры в секторе информационно-коммуникационных технологий Пакистана. В исследовании использован количественный подход и метод поперечного опроса. Исходные данные получены на основе анкетирования 300 сотрудников компаний информационно-коммуникационного сектора г. Лахор, Пакистан. Результаты показали положительное влияние внедрения искусственного интеллекта на организационное обучение (β=0.650; t=5.520; p<0.001) и зеленых инноваций на организационное обучение (β=0.400; t=3.921; p=0.002). Качество принятия решений (β=0.504; t=4.134; p=0.008) и потенциал управления знаниями (β=0.555; t=5.428; p<0.001) также положительно связаны с организационным обучением. Цифровая инфраструктура усиливает связь между внедрением искусственного интеллекта и организационным обучением (β=0.220; t=2.45; p=0.031), а также между зелеными инновациями и организационным обучением (β=0.318; t=3.29; p=0.001). Полученные результаты имеют социальную значимость, поскольку развитие искусственного интеллекта, зеленых инноваций и цифровой инфраструктуры способствует улучшению обмена знаниями, совместного обучения и адаптивности работников в организациях.

The development of artificial intelligence and environmental innovations is changing the processes of knowledge management, decision‑making, and organizational learning in companies in the digital sector. The aim of the study is to assess the impact of implementing artificial intelligence and green innovations on organizational learning, taking into account the mediating role of decision‑making quality and knowledge management potential, as well as the moderating role of digital infrastructure in the information and communication technology sector in Pakistan. The study uses a quantitative approach and a cross‑sectional survey method. The initial data were obtained based on a questionnaire survey of 300 employees of companies in the information and communication sector in Lahore, Pakistan. The results demonstrated a positive impact of artificial intelligence implementation on organizational learning (β=0.650; t=5.520; p<0.001) and green innovations on organizational learning (β=0.400; t=3.921; p=0.002). The quality of decision‑making (β = 0.504; t = 4.134; p = 0.008) and knowledge management potential (β = 0.555; t = 5.428; p < 0.001) are also positively associated with organizational learning. Digital infrastructure strengthens the link between the implementation of artificial intelligence and organizational learning (β=0.220; t=2.45; p=0.031), as well as between green innovations and organizational learning (β=0.318; t=3.29; p=0.001). The results obtained are of social significance, as the development of artificial intelligence, green innovations, and digital infrastructure contributes to improving knowledge exchange, collaborative learning and the adaptability of employees in organizations.

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The authors declare that there are no conflicts of interest present.