qainarQainar Journal of Social ScienceQainar Journal of Social Science2958-72122958-7220Q University10.58732/2958-7212-2025-3-24-45qainar-492Research ArticleСтатьиОценка состояния рынка электронной коммерции и его трансграничного аспекта в КазахстанеAssessment of the State of the E-Commerce Market and Its Cross-Border Aspect in Kazakhstanhttps://orcid.org/0000-0003-4049-5282ТагайА. А.TagayA. A.

к.э.н., доцент

Алматы, Казахстан

Akkhozha A. Tagay, Cand. Sc. (Econ.), Associate Professor

Almaty, Kazakhstan

atagayev_01@mail.ruhttps://orcid.org/0000-0002-8478-9816АбулкасимовХ. П.AbulkasimovH. P.

д.э.н., профессор

Ташкент, Узбекистан

Hasan P. Abulkasimov, Doc. Sc. (Econ.), Professor

Tashkent, Uzbekistan

https://orcid.org/0000-0002-0535-6087БейсенбаеваА. К.BeysenbayevaA. K.

к.э.н., доцент

Алматы, Казахстан

Azhar K. Beysenbayeva, Cand. Sc. (Econ.), Associate Professor

Almaty, Kazakhstan

azhar.kakimovna@mail.ruhttps://orcid.org/0009-0000-7945-2840ТурдалиеваУ. Н.TurdaliyevaU. N.

страший преподаватель

Алматы, Казахстан

Ulzhan N. Turdaliyeva, Senior Lecturer, Associate Professor

Almaty, Kazakhstan

turdaliyeva.ulzhan@mail.ruQ университетКазахстанQ UniversityKazakhstanНациональный университет Узбекистана им. Мирзо УлугбекаУзбекистанNational University of Uzbekistan named after Mirzo UlugbekUzbekistan202509012026442545Copyright © Тагай А.А., Абулкасимов Х.П., Бейсенбаева А.К., Турдалиева У.Н., 20262026Тагай А.А., Абулкасимов Х.П., Бейсенбаева А.К., Турдалиева У.Н.Tagay A.A., Abulkasimov H.P., Beysenbayeva A.K., Turdaliyeva U.N.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.journal-kainar.kz/jour/article/view/492

Бурное развитие цифровых технологий и рост трансграничных онлайн-платформ существенно меняют конкурентную среду и механизмы функционирования малого и среднего бизнеса (далее – МСБ). Цель настоящего исследования провести оценку влияния цифровой инфраструктуры на экономическую активность и конкурентоспособность МСБ Казахстана с акцентом на преимущества, формируемые за счёт участия в трансграничной электронной торговле. Методологическую основу составили библиографический анализ, графические методы и структурированный опрос респондентов. Эмпирическая база получена из данных Бюро национальной статистики Республики Казахстан, глобальной базы United Nations EGovernment Development Database, а также аналитических материалов Euromonitor International. Результаты исследования демонстрируют, что МСБ, активно участвующие в трансграничной электронной торговле, обладают значительно более высоким уровнем осведомлённости о рыночных трендах и предпочтениях потребителей. Так, 79,5 % респондентов экспериментальной группы указали, что ТЭК позволяет систематически удовлетворять потребности покупателей, по сравнению с 33,3 % в базовой группе. Утверждение о том, что ТЭК помогает оценивать траекторию развития отраслей, поддержали 77,2 % участников экспериментальной группы и лишь 19,1 % - базовой. Дальнейшие исследования целесообразно направить на разработку интегрированных междисциплинарных моделей, объединяющих инфраструктурные, регуляторные, поведенческие и логистические аспекты и расширение эмпирических исследований в развивающихся регионах, включая Центральную Азию. 

The rapid development of digital technologies and the growth of cross-border online platforms significantly change the competitive environment and the functioning mechanisms of small and medium-sized businesses (hereinafter – SMEs). The aim of this study is to assess the impact of digital infrastructure on SMEs' economic activity and competitiveness in Kazakhstan, focusing on the benefits of participating in cross-border e-commerce. The methodology is based on bibliographic analysis, graph methods, and a structured survey of respondents. Empirical data was collected from the National Bureau of Statistics of the Republic of Kazakhstan, the United Nations Global E-Government Development Database, and analytical materials from Euromonitor International.. The results of the study demonstrate that SMEs actively involved in cross-border e-commerce have a significantly higher level of awareness of market trends and consumer preferences. Thus, 79.5% of respondents in the experimental group indicated that the fuel and energy complex allows them to systematically meet the needs of customers, compared to 33.3% in the base group. The statement that the fuel-energy sector helps to assess the trajectory of industry development was supported by 77.2% of participants in the experimental group, and only 19.1% in the control group. Further research should focus on developing integrated interdisciplinary models that combine infrastructure, regulatory, behavioral and logistical aspects, and expand empirical research into developing regions, such as Central Asia. 

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The authors declare that there are no conflicts of interest present.