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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">qainar</journal-id><journal-title-group><journal-title xml:lang="ru">Qainar Journal of Social Science</journal-title><trans-title-group xml:lang="en"><trans-title>Qainar Journal of Social Science</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2958-7212</issn><issn pub-type="epub">2958-7220</issn><publisher><publisher-name>Q University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.58732/2958-7212-2024-3-6-23</article-id><article-id custom-type="elpub" pub-id-type="custom">qainar-263</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Влияние цифровой трансформации на эффективность банковского сектора Казахстана</article-title><trans-title-group xml:lang="en"><trans-title>The effect of digital transformation on the performance of the banking sector in Kazakhstan</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0004-2862-746X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ысқақбек</surname><given-names>М.</given-names></name><name name-style="western" xml:lang="en"><surname>Sikakebieke</surname><given-names>Madina</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ысқақбек М. – PhD докторант, </p><p>Алматы.</p></bio><bio xml:lang="en"><p>Madina Sikakebieke – PhD student,</p><p>Almaty.</p></bio><email xlink:type="simple">si_madina@outlook.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5390-5776</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Нурбацин</surname><given-names>А. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Nurbatsin</surname><given-names>Akan S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Нурбацин А.С. – PhD, доцент,</p><p>Алматы.</p></bio><bio xml:lang="en"><p>Akan Nurbatsin – PhD, Associate Professor, </p><p>Almaty.</p></bio><email xlink:type="simple">nurbatsin.a@uib.kz</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Казахский национальный университет им. альФараби<country>Казахстан</country></aff><aff xml:lang="en">al-Farabi Kazakh National University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Университет международного бизнеса им. К.Сагадиева<country>Казахстан</country></aff><aff xml:lang="en">University of International Business named after  K.  Sagadiyev<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>08</day><month>12</month><year>2024</year></pub-date><volume>3</volume><issue>3</issue><fpage>6</fpage><lpage>23</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Ысқақбек М., Нурбацин А.С., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Ысқақбек М., Нурбацин А.С.</copyright-holder><copyright-holder xml:lang="en">Sikakebieke M., Nurbatsin A.S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.journal-kainar.kz/jour/article/view/263">https://www.journal-kainar.kz/jour/article/view/263</self-uri><abstract><p>В данной статье рассматривается влияние банковской цифровизации на развитие банковской отрасли, в частности на банковскую эффективность. Целью данного исследования является выявление критических факторов для развития финансовых банков и факторов развития банковской цифровизации в банковском секторе Казахстана. Исходя из этой цели, будут рассмотрены ядро банковской цифровизации и ее определение. В ходе исследования был проведен комплексный анализ, который предоставил количественные и качественные характеристики развития цифровых технологий и их влияния на развитие банковской отрасли. Проблемы, изложенные в данной статье, решаются с использованием количественных и финансовых методов анализа. В ходе исследования использовался метод точечного индекса. Для оценки проникновения цифровизации в банковскую отрасль использовались данные из годовых отчетов Народного банка за 2019–2023 годы. Также используется панельный подход, позволяющий проводить анализ данных по отдельным банкам. На основании нашего исследования мы приходим к выводу, что банковская цифровизация явно влияет на эффективность банка, уделяя особое внимание количеству пользователей цифрового банкинга, транзакциям цифрового банкинга и росту инвестиций в ИТ на эффективность банка (например, рентабельность капитала, RoAE). Результаты исследования дают выводы для практики цифровой трансформации банков, особенно с точки зрения цифровых инвестиций и повышения производительности. Это исследование закладывает основу для будущих исследований влияния цифровой трансформации на производительность банков и предоставляет справочную информацию для инвестиционных решений в банковской отрасли Казахстана.</p></abstract><trans-abstract xml:lang="en"><p>This paper examines the impact of banking digitization on the development of the banking industry, particularly on banking performance. This study aims to identify critical factors for the development of financial banks and factors for the development of banking digitization in the banking sector of Kazakhstan. Based on this purpose, the core of banking digitization and its definition will be examined. The study conducted a comprehensive analysis that provided quantitative and qualitative characteristics of the development of digital technology and its impact on the development of the banking industry. The problems set out in this paper are solved using quantitative and financial analysis methods. The point index method was used during the study. Data from Halyk Bank’s annual reports from 2019 to 2023 were used to assess digitalization's penetration into the banking industry. A panel approach is also used, allowing for data analysis for individual banks. Our research concludes that bank digitalization clearly impacts bank performance, focusing on the number of digital banking users, digital banking transactions, and IT investment growth on bank performance (such as return on equity, RoAE). The research findings provide implications for the practice of digital transformation of banks, especially in terms of digital investment and performance improvement. This study lays a foundation for future research on the impact of digital transformation on bank performance and provides a reference for investment decisions in the Kazakhstan banking industry.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>цифровой банкинг</kwd><kwd>банковская эффективность</kwd><kwd>цифровая трансформация</kwd><kwd>пользователи цифрового банкинга</kwd><kwd>объем цифровых транзакций</kwd><kwd>инвестиции</kwd><kwd>Казахстан</kwd><kwd>банковская отрасль</kwd></kwd-group><kwd-group xml:lang="en"><kwd>digital banking</kwd><kwd>banking performance</kwd><kwd>digital transformation</kwd><kwd>digital banking users</kwd><kwd>digital transaction volume</kwd><kwd>investment</kwd><kwd>Kazakhstan</kwd><kwd>banking industry</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement>The research was funded by the Scientific Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan. (Grant “Investigating the impact of macroeconomic, political, and digital processes on financial sustainability of Kazakhstan” No. AP19674948).</funding-statement></funding-group><funding-group xml:lang="en"><funding-statement>The research was funded by the Scientific Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan. (Grant “Investigating the impact of macroeconomic, political, and digital processes on financial sustainability of Kazakhstan” No. AP19674948).</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Fathima J.S. Challenge management of banking services-with special reference to virtual banking service challenges //Shanlax International Journal of Management. – 2020. – Vol. 7. – №. 3. – P. 57-66. https://doi.org/10.34293/management.v7i3.1620</mixed-citation><mixed-citation xml:lang="en">Fathima J.S. 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