qainarQainar Journal of Social ScienceQainar Journal of Social Science2958-72122958-7220Q University10.58732/2958-7212-2024-1-6-20qainar-164Research ArticleСтатьиУправление человеческими ресурсами в электронной коммерции в Республике КазахстанHuman resource management in e-commerce in the Republic of KazakhstanКулманА. Б.KulmanA. B.

Кулман А.Б. – PhD докторант

Алматы

Arailym B. Kulman – PhD Candidate

Almaty

a.kulman@mail.ruУниверситет международного бизнеса имени К. СагадиеваКазахстанUniversity of International Business named after K. SagadiyevKazakhstan20242106202431620Copyright © Кулман А.Б., 20242024Кулман А.Б.Kulman A.B.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.journal-kainar.kz/jour/article/view/164

Цель данной статьи заключается в предоставлении всестороннего анализа управления человеческими ресурсами в сфере электронной коммерции в Казахстане. Основное значение этого исследования состоит в предложении инновационных идей и расширении знаний в данной области, которая активно развивается в условиях цифровой экономики. Рассматривая текущие тенденции, проблемы и возможные решения, исследование становится ценным ресурсом как для академического сообщества, так и для профессионалов и лидеров отрасли. Представлен обзор литературы отечественных и зарубежных авторов по вопросам электронной коммерции и управления персоналом. Изучены особенности и направления развития человеческих ресурсов с учетом требований цифровой среды и необходимости адаптации цифровых решений к различным областям профессиональной практики. Приведены примеры успешного управления человеческими ресурсами и даны рекомендации по решению данных вопросов. В результате анализа выявлены рекомендации, которые предлагается использовать для управления человеческими ресурсами в контексте электронной коммерции в Казахстане. Статья основана на вторичных данных. Проведен библиометрический анализ для изучения наиболее часто используемых ключевых слов в базе данных SCOPUS по теме исследования, с целью выявления тенденций и анализа последних исследований в области электронной коммерции и управления человеческими ресурсами. Были проанализированы научные работы авторов из источников Web of Science, ResearchGate и Google Scholar

The purpose of this article is to provide a comprehensive analysis of human resource management in the field of e-commerce in Kazakhstan. The main importance of this research is to offer innovative ideas and expand knowledge in this field, which is actively developing in the digital economy. By considering current trends, problems, and possible solutions, research becomes a valuable resource for both the academic community and industry professionals and leaders. A review of the literature of domestic and foreign authors on e-commerce and personnel management is presented. The features and directions of human resource development are studied, taking into account the requirements of the digital environment and the need to adapt digital solutions to various areas of professional practice. Examples of successful human resource management are given and recommendations are given to address these issues. As a result of the analysis, recommendations have been identified that are proposed to be used for human resource management in the context of e-commerce in Kazakhstan. The article is based on secondary data. A bibliometric analysis was conducted to study the most frequently used keywords in the SCOPUS database on the research topic, in order to identify trends and analyze recent research in the field of e-commerce and human resource management. The scientific works of the authors from the sources Web of Science, ResearchGate and Google Scholar were analyzed

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The authors declare that there are no conflicts of interest present.