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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">qainar</journal-id><journal-title-group><journal-title xml:lang="ru">Qainar Journal of Social Science</journal-title><trans-title-group xml:lang="en"><trans-title>Qainar Journal of Social Science</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2958-7212</issn><issn pub-type="epub">2958-7220</issn><publisher><publisher-name>Q University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.58732/2958-7212-2023-4-34-49</article-id><article-id custom-type="elpub" pub-id-type="custom">qainar-146</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Искусственный интеллект в образовании: анализ динамики, восприятия и перспектив интеграции</article-title><trans-title-group xml:lang="en"><trans-title>Artificial intelligence in education: analysis of dynamics, perception, and prospects for integration</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0000-7439-5226</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Джанегизова</surname><given-names>А. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Dzhanegizova</surname><given-names>А.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Джанегизова А.С. – PhD студент</p><p>Алматы</p></bio><bio xml:lang="en"><p>Aisulu Dzhanegizova – PhD candidate</p><p>Almaty</p></bio><email xlink:type="simple">aisulu055@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0000-4037-2181</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Нурсейит</surname><given-names>А. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Nurseiit</surname><given-names>А. М.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Нурсейит А. М. – студентка</p><p>Алматы</p></bio><bio xml:lang="en"><p>Aigerim M. Nurseiit – student</p><p>Almaty</p></bio><email xlink:type="simple">airerimmursalay@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0001-6952-2750</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Выборова</surname><given-names>К. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Vyborova</surname><given-names>К. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Выборова К. C. – студентка</p><p>Алматы</p></bio><bio xml:lang="en"><p>Karina S. Vyborova – student</p><p>Almaty</p></bio><email xlink:type="simple">kv02954@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Казахский национальный университет им. аль-Фараби Казахстан<country>Казахстан</country></aff><aff xml:lang="en">al-Farabi Kazakh National University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Университет Международного Бизнеса им. К.Сагадиева<country>Казахстан</country></aff><aff xml:lang="en">K.Sagadiyev University of International Business<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>09</day><month>04</month><year>2024</year></pub-date><volume>2</volume><issue>4</issue><fpage>34</fpage><lpage>49</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Джанегизова А.С., Нурсейит А.М., Выборова К.С., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Джанегизова А.С., Нурсейит А.М., Выборова К.С.</copyright-holder><copyright-holder xml:lang="en">Dzhanegizova А., Nurseiit А.М., Vyborova К.S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.journal-kainar.kz/jour/article/view/146">https://www.journal-kainar.kz/jour/article/view/146</self-uri><abstract><p>Интеграция искусственного интеллекта (ИИ) в образовательный процесс может революционизировать практику преподавания, обучения и исследований в образовательных учреждениях, особенно на университетском уровне. Эта статья представляет подробный анализ того, как интеграция ИИ влияет на методики преподавания, учебные процессы и научные исследования, одновременно освещая сопутствующие вызовы и проблемы. В частности, исследование сосредотачивается на последствиях для педагогической коммуникации и вовлеченности студентов, опираясь на анализ, который охватывает ряд аспектов: изменения в численности студентов и плотности высших учебных заведений, степень цифровизации этих учреждений, а также обширные ответы студентов на анкеты, раскрывающие их восприятие и отношение к роли ИИ в образовании. Целью статьи является изучение перспектив и опыта ключевой группы заинтересованных сторон: студентов. Уделяя сосредоточенное внимание как возможностям, так и препятствиям, представляемым ИИ в образовании, данное исследование стремится способствовать глубокому пониманию его влияния. Оно критически оценивает потенциальные преимущества и недостатки, тем самым предоставляя заинтересованным сторонам необходимое понимание для навигации в меняющемся образовательном ландшафте. Кроме того, данное исследование стремится выделить тенденции в цифровой конкурентоспособности в образовательном секторе и предложить стратегические рекомендации для достижения гармоничного баланса между инновационными и традиционными педагогическими подходами. Такой баланс является ключевым для разработки прогрессивных образовательных стратегий на фоне быстрой интеграции технологий ИИ. Посредством этого всестороннего анализа исследование стремится внести вклад в более широкий дискурс по оптимизации потенциала ИИ в образовании, снижая его вызовы, тем самым поддерживая развитие инновационной и включающей образовательной системы.</p></abstract><trans-abstract xml:lang="en"><p>This article delves into the intricate relationship between Artificial Intelligence (AI) and the educational ecosystem, particularly within higher education. It embarks on a detailed examination of how AI's integration influences teaching methodologies, learning experiences, and research processes while also casting a spotlight on the accompanying challenges and concerns. Specifically, it scrutinizes the repercussions on pedagogical communication and student engagement, underpinning its analysis with a study that encompasses an array of dimensions: the fluctuation in student populations and the density of higher educational institutions, the degree of digitalization within these entities, and comprehensive questionnaire responses from students that reveal their perceptions and attitudes towards AI's role in education. This study aims to explore the perspectives and experiences of a critical stakeholder group: students. By dedicating focused attention to both the opportunities and obstacles presented by AI in education, this study aims to foster a nuanced comprehension of its impact. It critically evaluates the potential benefits and drawbacks, equipping stakeholders with the insight needed to navigate the evolving educational landscape. Furthermore, this research aims to spotlight trends in digital competitiveness within the educational sector and propose strategic recommendations for achieving a harmonious balance between innovative and traditional pedagogical approaches. Such balance is pivotal for crafting forward-thinking educational strategies amidst the rapid integration of AI technologies. Through this comprehensive analysis, the study seeks to contribute to the broader discourse on optimizing AI's potential in education while mitigating its challenges, thereby supporting the advancement of an education system that is both innovative and inclusive.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>искусственный интеллект</kwd><kwd>образование</kwd><kwd>высшее образование</kwd><kwd>интеграция искусственного интеллекта</kwd><kwd>университет</kwd></kwd-group><kwd-group xml:lang="en"><kwd>artificial intelligence</kwd><kwd>education</kwd><kwd>higher education</kwd><kwd>integration of artificial intelligence</kwd><kwd>university</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Bye R. T. 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