qainarQainar Journal of Social ScienceQainar Journal of Social Science2958-72122958-7220Q University10.58732/2958-7212-2023-4-20-32qainar-145Research ArticleСтатьиПроблемы расширения гендерного равенства в субъектах малого и среднего предпринимательства Республики КазахстанChallenges of empowering gender equality in the small and medium enterprises of the Republic of Kazakhstanhttps://orcid.org/0000-0002-1447-1298КенжеәліЕ. А.KenzhealiY. А.

Кенжеәлі E.А. – PhD докторант

Алматы

Yerkezhan A. Kenzheali – PhD candidate

Almaty

y.kenzheali@gmail.comУниверситет Международного Бизнеса им. К.СагадиеваКазахстанK.Sagadiyev University of International BusinessKazakhstan202309042024242132Copyright © Кенжеәлі Е.А., 20242024Кенжеәлі Е.А.Kenzheali Y.А.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.journal-kainar.kz/jour/article/view/145

Эта статья исследует многоаспектные вызовы содействия гендерному равенству в малых и средних предприятиях (МСП) Казахстана, с детальным анализом в таких отраслях, как страхование, информационные технологии (ИТ), маркетинг и автомобильная промышленность. Используя регрессионный анализ, исследование тщательно изучает влияние гендера на несколько профессиональных аспектов: роли в лидерстве, различия в зарплате и семейное положение. Результаты показывают различные модели гендерного неравенства в отраслях. В страховом секторе женщины-лидеры заметно получают меньше своих мужских коллег, подчеркивая прямой разрыв в зарплатах, обусловленный гендером. Отрасль ИТ характеризуется выраженным дефицитом женских специалистов, что объясняется господствующими стереотипами о гендерной пригодности для технических ролей. Хотя в маркетинговой отрасли наблюдается сравнительно меньший разрыв в оплате труда, в ней все еще существует проблема недопредставленности женщин на руководящих должностях. Наиболее резкое неравенство наблюдается в автомобильной промышленности, где женщины не только получают меньшую зарплату, но и подвергаются уменьшению профессиональных привилегий на фоне восприятий, ставящих под сомнение их способности. Исследование подчеркивает критическую необходимость целенаправленных вмешательств со стороны как правительства, так и корпоративного сектора для уменьшения этих диспропорций. предлагается комплекс мер, включая специализированные программы обучения для женщин-лидеров, наряду с политиками, обеспечивающими равную оплату и возможности. Это исследование вносит вклад в более широкий дискурс по гендерному равенству, призывая к стратегическому и совместному подходу к ликвидации системных барьеров, с которыми сталкиваются женщины на ландшафте МСП Казахстана.

This article explores the multifaceted challenges of fostering gender equality within Small and Medium Enterprises (SMEs) in Kazakhstan, with a detailed examination across the insurance, IT, marketing, and automotive sectors. Employing regression analysis, the study meticulously investigates the influence of gender on several professional dimensions: leadership roles, salary disparities, and marital status. The findings reveal distinct patterns of gender inequality across the industries. In the insurance sector, female leaders are notably compensated less than their male counterparts, highlighting a direct salary gap influenced by gender. The IT industry is characterized by a pronounced shortage of female professionals, attributed to prevailing stereotypes regarding gender suitability for technical roles. Although the marketing industry exhibits a comparatively smaller wage gap, it still struggles with underrepresentation of women in leadership positions. The most stark inequality is observed in the automotive industry, where women not only receive lower salaries but are also subjected to diminished professional privileges, underpinned by perceptions questioning their capabilities. The study underscores the critical need for targeted interventions by both the government and corporate sectors to mitigate these disparities. It advocates for the implementation of comprehensive measures, including specialized training programs for female leaders, alongside policies that ensure equitable pay and opportunities. This research contributes to the broader discourse on gender equality, urging for a strategic and collaborative approach to dismantle the systemic barriers that women face in Kazakhstan's SME landscape.

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The authors declare that there are no conflicts of interest present.